![]() At the consumer level, L'Oreal products are carried many retail stores, for example Anchor stores of malls, supermarkets, and. Noir Demi Pre-Trimmed Pre-trathered Self-adhesive Hand made Imported Noir Demi Pre-Trimmed Pre-trathered Self-adhesive Hand made Imported.PKR 69. ![]() (L'Oreal, 2001) Considering that the majority of revenue comes from retail stores, the proximity and abundance of distributing firms might persuade a retailer to choose L'Oreal. L'Oreal USA has 10 companies for manufacturing and 11 companies for distributing. color, duration of wear time, degree of shininess, and textures L'Oreal, in this specific case, has many options available to the consumer i.e. According to the authors of Marketing Best Practices, “Markets can also be segmented based on consumer preference for a specific product attribute or characteristic” (Czinkota et al, 2000, 223). This phenomenon is the product of benefits-sought segmentation. (L'Oreal, 2001) To compare the product lines consider the shine, texture, and richness of color. L'Oreal Paris offers 6 different lines of lip color each with 48 different shades. Artmatic 100 real hair lashes are easy to apply as the adhesive is. This triggers a personal interest and inferring that L'Oreal products make you beautiful.īenefits-Sought Segmentation. Women of all ages and races will see how beautiful women look using L'Oreal products. By using young female models and celebrities of many different ethnicities L'Oreal accomplishes an important task. Knowing no geographic bounds or social class limitations, L'Oreal's main marketing tool is the innate drive to be attractive in men and women alike. Geographic and Psychographic Segmentation. So the marketing that L'Oreal does is essentially to convince retailers that consumers will buy their products. However, the largest part of revenue is earned directly from retailers. Women of different ethnicities can purchase cosmetics from L'Oreal's Soft Sheen product line, men, young and old, can hide their gray or change their look with L'Oreal's Color Spa for Men hair coloring, and all parents can make bathing fun with a brightly colored bottle of L'Oreal Shampoo For Kids. However, with the plethora of products that L'Oreal has to offer the demographic consumer base is significantly larger. Demographically, the largest consumer segment for the entire beauty industry is white women aged in their early teens and older. They offer products dealing with skin care, hair care, hair coloring and cosmetics. ARTMATIC MEGA RADIANT NAIL POLISH 0.46 radiant nail Radiant Nails Gift Card - Midvale, UT radiant. With the range of products that L'Oreal has to offer would almost be easier to list who is not a potential consumer. At $8, a tube of L'Oreal lipstick might cost a little more than a comparable Revlon product, significantly more than Cover Girl or Maybelline, astronomically more than budget brands like Artmatic, but still far less than the department-store lipsticks and direct-marketing brands like Mary Kay.ĭemographic Segmentation. At least that's what the prices say, as does the packaging.Ī L'Oreal marketing strategy for the past several years has been to position its products a cut above the best of the drug-store cosmetic brands like Revlon and Max Factor. ![]() Get extra savings by u sing discount code: LS12 you can receive an additional $12 off any order on the DollarDays Website.L'Oreal makes beauty products for women - fine products, better than Revlon, much better than Maybelline, not as good as Elizabeth Arden or Clinique. Artmatic's regular retail price is $1.99/bottle. You can actually get 144 bottles of nail polish for only $64.80 - that equates to $0.45/bottle plus shipping. With my recent interest in finding the most value and being able to 'stretch' the mighty dollar, Artmatic has resurfaced into the cosmetic limelight again.īy clicking the image below, get access to wholesale pricing from DollarDays. ARTMATIC MEGA BRILLIANCE NAIL POLISH 0.29 OZ ARTMATIC/MEGA BRILLIANCE NAIL POLISH 72 PCS ASSORTED COLORS 0.29 OZ EA (8.5 ML) INDIVIDUALLY CARDED UPC. Even today, it is difficult to find any articles in the World Wide Web on the history or updates on Artmatic Cosmetics. No public announcement or news report on their absence in the mainstream cosmetic counters in my community could be found. Back then, in the late 1980's, I was intrigued by lipsticks & lip color those were the main products I used from Artmatic.Īs time passed, I no longer noticed that the Artmatic brand was displayed in the local drugstores in California. They were a drugstore brand of cosmetics that sold for about $1.99 comparable to today's popular NYC & Wet N Wild brands products. I remember Artmatic Cosmetics when I was a teenager.
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